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Perpetual

Perpetual: Frequently Asked Questions

Perpetual was designed to be different from anything you’ve used before. With innovation comes curiosity. Here, we share answers to guide your new rituals.

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Perpetual

How to use your Perpetual

A new generation of high-performance waterless concentrates, Perpetual is designed to transform with water at home.

With this comes a new ritual. One to learn, refine and delight in. Here is how to begin with Perpetual...

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Sustainability: A new era of clean beauty
Perpetual

Sustainability: A new era of clean beauty

Sustainability in beauty has long been a challenge. More than 120 billion products are produced every year under the pretense of recyclable packaging, yet only a fraction, around 6%, are ever recycled.

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Perpetual

Perpetual: A new generation of ingredient technologies

Introducing Perpetual, a new generation of high-tech, waterless haircare.

Perpetual harnesses high-performance ingredients in their most potent, pure form. While our refillable canisters protect the integrity of each concentrate and eliminating waste.

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Perpetual

Caring for your Perpetual canister

Made entirely from recycled waste, your Perpetual canister gives discarded plastic new life, removing it from circulation and transforming it into something lasting.

A beautiful object of permanence in a throwaway world.

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A note from our founder
Perpetual

A note from our founder

Since launching Sans [ceuticals] back in 2009 I’ve sought solutions to the industry's most pressing problems. Why can't our beauty products be permanent objects? Something you cherish like a peppermill, and refill perpetually?

Of course, asking a question is one thing. Answering it is another. What we thought would take three months took seven years.

Tomorrow we launch Perpetual. 

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Sans Woman

Elaine Koeber of Citta Collective

Modern life is noisy. Between the constant rush of the everyday and the endless stream of wellness trends telling us how to live, it’s easy to feel out of step. Like we’re chasing balance but never quite catching it.

This feeling Elaine Koeber, founder of Citta Collective, understands deeply. After years of working one-on-one with personal training clients, she noticed how hard it was for many to step outside their routines and find new ways of caring for themselves.

Out of this came Citta Collective: retreats created to gently offer people the tools and space to find their own rhythm of wellbeing. We spoke with Eliane about the ethos behind Citta, and the small rituals she relies on each day.

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Sans Woman

Sans Winter Playlist - Curated by Charlotte Ryan

Curated by music journalist Charlotte Ryan, our seasonal playlist is here. Created to warm you through winter, these songs evoke the feeling of comfort that comes from sharing food with loved ones around a candlelit table. We invite you to listen along, sink into softness, and reflect on all the good in the world.

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Music to Bathe To by Lorde
Sans Woman

Music to Bathe To by Lorde

Submerge yourself in a warm bath and escape through these tender tunes with 'Music to Bathe To', exclusively curated for Sans by Ella Yelich-O'Connor [Lorde]. Dedicated to soft and serene moments.

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Sans Woman

Music to Cook To by Lorde

One way we make it through the day is by cooking. No matter what you choose to cook, from a simple scrambled egg to a three-cheese soufflé, there’s no denying it’s an all-encompassing sensory experience that brings about a delicious reward — eating a meal you made yourself. 

To dial-up the meditative effects, we recommend cooking with a well-curated playlist. Tune in to 'Music to Cook To', exclusively curated for Sans by Ella Yelich-O'Connor [Lorde].

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Sustenance

Danish Seed Bread

In need of something grounding and good for the gut? This aromatic and earthy Danish Seed Bread is a lesson in nourishment through simplicity. Packed dense with fibre and deeply satisfying, it’s become a quiet favourite in our kitchens.

Toasted, it’s crisp and nutty. Topped with avo, tahini or whatever’s on hand — it’s a comfort worth repeating. Fibre-rich and naturally sustaining, this loaf supports not just digestion, but that slow, steady kind of energy we all crave.

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How our team uses Sans across every age + stage…
Tutorial

How our team uses Sans across every age + stage…

Finding products that work for everyone in the house can be a juggle: reading labels, trialling formulas, trying to clear space on an already crowded shelf.

Sans is made to keep things simple, without unnecessary ingredients or harsh additives, so our products can be shared and swapped with even the smallest members of the whānau.

For multi-use inspiration, we asked around the office to see how our team uses their Sans staples across partners, babies and teenagers.

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Sans Woman

The Coven Collection — Winter, Hotoke

Meaning time of water, winter flows in with a sense of nourishment, fluidity and transformation. 

Our seasonal mood board is bathed in warm and lucid suggestions that hint to the status of the earth's natural resource and its relationship to cosmicology, from saffron to seaweed, the Italian Alps and more...

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Matariki 2025 Tracey Tawhiao
Sans Woman

The Matariki Cluster

Aligned with the winter solstice, Matariki signals not just a new year, but a return to the cycle — a time to rest, reflect, and reconnect. Time, in te ao Māori [the Māori world], does not simply move in a straight line. It spirals, it returns, it remembers. 

To echo the values of Matariki — to gather, to connect, to nourish body and spirit — we have bundled together some offerings from our Sans Wahine to inspire just that: a return to rhythm, to intention, to whenua and whānau.

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Soy Milk
Sustenance

Soy Milk

For those phasing into pre, peri and menopause, listen up. Nutritional specialists are now suggesting that including soy in your diet can boost the mood and alleviate symptoms.

But, like you, we're weary of soy products containing a surplus of unnecessary ingredients, so we came up with a simple way to make our own.

Our alternative Soy Milk is a departure from the usual high-glucose milk blends, and instead, offers a mellow, creamy version that deeply nourishes our hormonal systems through the benefits of isoflavones.

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