Journal

All Ask Lucy Film Perpetual Sans Woman Sustenance Tutorial

GOLD at the Best Design Awards 2025

We’re honoured to share that Sans [ceuticals] has been recognised at the 2025 Best Design Awards, receiving Gold in Structural Packaging, Silver in Sustainable Product Design, and Bronze in Consumer for Perpetual.

This recognition represents seven years of research, development, and design innovation.

Endless gratitude to our community, creative partners, and everyone who’s been part of this seven-year journey.

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Perpetual: Frequently Asked Questions

Perpetual was designed to be different from anything you’ve used before. With innovation comes curiosity. Here, we share answers to guide your new rituals.

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How to use your Perpetual

A new generation of high-performance waterless concentrates, Perpetual is designed to transform with water at home.

With this comes a new ritual. One to learn, refine and delight in. Here is how to begin with Perpetual...

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Sustainability: A new era of clean beauty

Sustainability in beauty has long been a challenge. More than 120 billion products are produced every year under the pretense of recyclable packaging, yet only a fraction, around 6%, are ever recycled.

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Perpetual: A new generation of ingredient technologies

Introducing Perpetual, a new generation of high-tech, waterless haircare.

Perpetual harnesses high-performance ingredients in their most potent, pure form. While our refillable canisters protect the integrity of each concentrate and eliminating waste.

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Caring for your Perpetual canister

Made entirely from recycled waste, your Perpetual canister gives discarded plastic new life, removing it from circulation and transforming it into something lasting.

A beautiful object of permanence in a throwaway world.

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A note from our founder

Since launching Sans [ceuticals] back in 2009 I’ve sought solutions to the industry's most pressing problems. Why can't our beauty products be permanent objects? Something you cherish like a peppermill, and refill perpetually?

Of course, asking a question is one thing. Answering it is another. What we thought would take three months took seven years.

Tomorrow we launch Perpetual.