Formulation Transparency

Our pure, high-performance skin + hair care is made without fluff, fillers, or unneeded synthetics. It is free of silicones, PEG, petrochemicals, mineral oils, vinyls, phthalates, phenoxyethanol, synthetic fragrance, synthetic colours or bleaches, PPG, DEAs, TEA, aluminium/alumina.

Bioavailability measures an ingredient’s true potency, specifically its capacity to pass through the skin’s upper layers to reach the deeper dermis, where cell renewal occurs.

Rather than sitting on the surface, bioavailable nutrients absorb deeply, delivering targeted, visible results where they matter most. Bioavailability is the key measure we use to evaluate the efficacy and performance of every formulation.

We never test on animals.

Instead, our prototypes undergo exhaustive testing on a network of cosmetologists, therapists, beauticians, and close friends, refining each product until the formulation achieves absolute perfection.

Our entire range is safe to use during pregnancy.

While retinyl palmitate is used in our Activator 7 Body + Hair + Face Oil, it is formulated at safe levels approved by the FDA. Applied topically, vitamin A is locked in the skin and cannot be absorbed into the bloodstream, making it safe for use throughout pregnancy.

That said, if you still have concerns, begin your daily applications from the second trimester onwards for added peace of mind.

As biological stability and safety are essential, we use only the cleanest, most sophisticated preservative systems available:

+ Dehydroacetic Acid + Benzyl Alcohol: An Ecocert-approved, broad-spectrum blend meeting COSMOS and NATRUE standards.

+ Trisodium Ethylenediamine Disuccinate: An award-winning, fully biodegradable alternative to synthetic chelating agents, rated 1 (low hazard) on the EWG Skin Deep® database.

+ Rosemary Leaf Extract: A potent natural antioxidant that slows microbial growth and protects delicate botanical oils from oxidation.

+ Potassium Sorbate: A mountain ash berry derivative historically used to prevent mould and yeast growth while keeping delicate formulas fresh.

The skin on your face and body requires the exact same calibre of care and active nutrition.

By engineering concentrated, multi-use formulas, we replace bathroom clutter with streamlined daily rituals. This ensures every product is used at peak potency and freshness, while remaining thoughtful of both wallet and waste.

All our products are formulated for reactive skin. By purposefully excluding common irritants and allergens, the potential for disruption is minimised.

In addition, many conditions will benefit from essential nutrients like bioavailable vitamins A and E that work to repair and restore barrier integrity without triggering inflammation.

Some formulations in our range do contain wheat proteins. However, leading immunologist Dr. Vincent Crump, founder of the Auckland Allergy Clinic, advises the following:

"I would not expect anyone with wheat/gluten intolerance, such as coeliacs, to have any reaction from wash-off products. For the very small percent of extreme allergic wheat individuals there could be a reaction to the skin but anaphylaxis would be very unlikely."

For those with known wheat allergies, we do recommend performing a simple patch test prior to full use:

[+] Moisture and Protein Infusion 20
[+] Nourishing Hair Wash / Hydratant
[+] Balancing Hair Wash / Hydratant
[+] Volumising Hair Wash / Hydratant

Purity matters, but performance is paramount. Organic certification stamps can represent as little as 5 percent of an actual formula, so being organic is simply not enough.

Instead, using sound, clean science, we take highly active technologies and suspend them in a foundation of pure, natural and safe ingredients to ensure our products activate and optimise cellular health. For us, a pure + active approach is the future of modern skin care.

Our 100% natural, Ecocert-approved fragrance is crafted in Grasse, France. This is achieved using supercritical CO₂ extraction — a green technology that eliminates chemical solvents like hexane. This gentle extraction preserves the active, spirited essence of the plant in its purest form.