Doing better is something we care deeply about. It’s personal and it’s woven into our DNA. Behind every one of our innovations lies a singular, quiet commitment: to leave a legacy, not landfill.
Sustainability in beauty has long been a challenge defined by staggering, uncomfortable numbers. Every year, 120 billion products are produced. 79% of empties end up in landfill, 12% are incinerated, and a mere 9% are recycled. We knew we had to do more than just participate; we had to rethink the system entirely.