We are drawn to women who are dedicated to long term projects that focus on the betterment of the future, those who spend today educating and shifting perspective on how action can be taken for tomorrow.
A great example is Melbourne-based Sigrid McCarthy. Four years ago, Sigrid identified a gap in fashion media and launched Intent Journal, a sophisticated online magazine that lends her professional experience in social justice to the fashion industry. As Editor-in-Chief, Sigrid gently directs each feature to unpack ideas around ethical values, production and consumerism via open and transparent conversations with industry leaders.
We visit Sigrid at her family’s farm, a place that gave birth to her respect for nature, and holds her family’s values and spirit, qualities that Sigrid is harnessing in her adult life. It is a full circle of sorts, a nod to the cyclic nature of living with the land — a concept that is echoed in her work, which continues to propose questions around purpose and lifecycle, encouraging us to live happier, with less.
Images by Claire Summers.