The idea of personal rituals is at the heart of Sans [ceuticals]. Investigated by psychologists and widely documented by anthropologists, the roles rituals play connecting body and mind, enhancing creativity, and making us more effective in our everyday.

With this in mind, we’re intrigued by the quirks and idiosyncrasies around the rituals that bring depth and character to the women we admire. With the heart of their values aligned, Sans and Ophelia celebrate what it means to live with only the pure and necessary.