We’ve never really talked about what we do from a ‘sustainable’ point of view, we’ve just gone and done what we thought was the right thing to do by our values: cruelty-free sourcing, local production, naturally-derived ingredients, carbon-offset deliveries shipped in paper. A collection we evolve rather than expand. Multifunctional products so you use fewer. Glass and aluminium where we can, and where we haven’t, a 100% post-consumer recycled plastic system.

We are constantly questioning ourselves on how we can do it all better. If a refill comes in plastic is it really sustainable? What’s the carbon cost of sending products back onto another recycling party? To help us navigate this tricky terrain, we’ve spent nearly four years with environmental and circulatory consultants to ensure the action we take doesn’t negate the sustainable ambitions we have. We’re almost there with an improved offering that takes all of this into consideration, launching towards the end of this year.