Sustainability in beauty has long been a challenge. More than 120 billion products are produced every year under the pretense of recyclable packaging, yet only a fraction, around 6%, are ever recycled.
Earth-friendly alternatives often compromise on experience... bars that turn soggy, powders that clump, refill systems that place the burden back on the consumer.
Water makes up 70–95% of the average product. Transporting it across the world adds unnecessary weight and emissions.
Perpetual was created to move beyond these compromises. Housing high-performance, concentrate formulas in refillable canisters made from waste, while refill cartons are made from discarded sugarcane leaves once destined for incineration.
Ingredients that deliver
A new generation of ingredient technologies have allowed us to remove water as a filler, doubling down on dose and efficacy.
Activated by water from your shower:
+ HAIR CLEANSING BIOSPHERES: Create a rich, creamy lather that balances scalp microbiome and hair pH, delivering healthy, glossy hair that feels fresh, bouncy and alive.
+ CONDITIONING CONCENTRATE: Formulated for nutrient delivery, leaving hair strong, shiny and voluminous.
Designed to perform for hair and scalp, while treading more gently on the earth...
