Perpetual: A new generation of ingredient technologies

Perpetual: A new generation of ingredient technologies

Introducing Perpetual, a new generation of high-tech, waterless haircare.

Perpetual harnesses high-performance ingredients in their most potent, pure form. While our refillable canisters protect the integrity of each concentrate and eliminating waste.

Perpetual Hair Cleanser

Its revolutionary biospheres activate with your shower water, creating a rich, creamy lather that balances scalp microbiome and hair pH, delivering healthy, glossy hair that feels fresh, bouncy and alive.

Hero ingredients

PRE-BIOTIC

A dual-action active that functions as a prebiotic and moisturiser in one. Skin dehydration can disrupt the microbiome equilibrium by creating favourable conditions for opportunistic pathogens to over-ride. 

This intelligent active ingredient offers 8 hour hydration by attracting and retaining moisture deep within the skin, thereby supporting and enhancing microbiome diversity. 

PRO-BIOTIC

Delivered in dry powder form to preserve integrity and potency, this active is proven
in-vivo to:

  • Soothe and improve skin moisture levels.
  • Increase the skin’s natural anti-microbial defence mechanisms.
  • Increase filaggrin production to strengthen the skin’s barrier integrity.

BIO-PEPTIDES

Proteins derived from sweet almonds are enzymatically hydrolysed into bio-peptides, making them biologically active at the keratin site. These peptides help repair micro-cracks, smooth fibre irregularities, and restore strength to damaged hair.

Perpetual Hair Conditioner, Light & Rich+

Next-generation conditioners in solid, concentrated form. Formulated for targeted nutrient delivery, leaving hair strong, shiny and silky.

Hero ingredients

a-HELIX PEPTIDE REPAIR 1.0 & 2.0

In healthy hair, the a-helix protein links provide strength & resilience to hair. When hair becomes damaged, these links are broken making hair weak and prone to breakage. 

This new-generation active penetrates deep into the hair cortex to form new hydrogen and ionic bonds. 

By re-linking and forming new bonds, hair is not only repaired from past damage but fortified for future.

LIPO-VITAMIN C

A potent antioxidant that neutralizes free radicals that can harm the hair and scalp. It also smooths and seals the hair cuticle, allowing light to reflect off the surface, enhancing sheen and luminosity.

PANTHENOL [VITAMIN B5]

Panthenol is an active form of Vitamin B that is formulated in high concentrations. An excellent emollient, it binds to the hair shaft by creating a light, hermetic seal to give lustre, brilliance and shine, while reducing the formation of split ends. Due to its low molecular weight, it is able to penetrate the hair cuticle to provide strength, resistance, and volume.

PHOSPHOLIPIDS

A unique complex of next-generation lipids that delivers a three-pronged approach:
+ Realigns and seals the hair cuticle, preventing colour pigment leaching out and keeping moisture locked in the hair fibre.
+ It shields against environmental stressors such as heat, pollution, and UV damage.
+ It activates curl memory, tames frizz, and doubles as a styling product.